BC Hydro | Team Power Smart (Olympic)
Segunda • 1 de Fevereiro • 2010
Achei muito bacana as vinhetas lançadas pela BC Hydro para promover o seu patrocĂnio dos Jogos OlĂmpicos de Inverno 2010, que acontecem em Vancouver, no Canadá, onde fica situado a sede oficial da empresa. Para quem nĂŁo conhece, a BC Hydro Ă© a empresa de fornecimento de energia elĂ©trica da ColĂşmbia Britânica, e uma das gigantes da indĂşstria da energia no Canadá, com 61 represas e 32 centrais hidrelĂ©tricas.
A ideia dos spots Ă© direcionar os telespectadores para a sua campanha Team Power Smart, onde a marca pretende mostar um “time que sempre vence”, oferecendo soluções inteligentes para os seus consumidores. Os vĂdeos foram produzidos pela Electric Company, com direção de Ron Gervais.
Ski jump/light switch.
Snow boarder/thermostat.
Bobsled/light.



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